Wellcome Sanger
Year
2018
Disciplines
- Creative Direction
- Motion Design
- Artworking
- Logo Design
The Wellcome Sanger Institute is one of the premier centres of genomic discovery and understanding in the world. It leads ambitious collaborations across the globe to provide the foundations for further research and transformative healthcare innovations.
The Institute required a complete brand refresh to help bring the style in line with other foundations and centres of learning and research.
My role was to build the concept of the rebrand and develop it into a complete suite that the Institute and supporting design teams could use over multiple physical and digital executions for events and presentations. This meant that the identity needed to remain flexible, but clearly part of the Institute’s design language when used over several formats.
The final suite contained multiple assets, including a complete brand toolkit, logomarks, pattern systems, stationery, tools and style guidelines for photography and print.
