Umbro
Year
2012
Disciplines
- Layout Design
- Typography
Umbro has an international pedigree rivalled by no-one in the Teamwear market, understanding football from the very top all the way to grass roots, working to the mantra of providing professional quality kits and training wear that is affordable for every team.
The seasonal Teamwear brochure forms a key role in one of Umbro’s key markets around grassroots football. The brochure is dispatched to a large number of clubs, who select their seasonal kit from this document.
The brief made it clear to bear in mind that product information would need to be easy to navigate, with the product being clearly visible. The brochure would
also need to stand up to a level of “wear and tear” as it may be handled by several members of one team.
With Umbro’s strong relationship with football, it would need to stand out from the other teamwear brochures while following the new design guidelines the company would begin to implement in 2012.
Photography by Des Fildes
