- Art Direction
- Print Design
In previous years Umbro’s players were provided with seasonal product for both on and off the pitch but without any form of direction of the product usage.
The Product Handbook was developed to provide the footballers and their agents with a clear direction of footwear and apparel usage, along with bite-size features and benefits to any new ranges that would appear in that season. The products were shot using suspended wires and bespoke, custom-made flat body forms to give them feel of playfulness while being clear and legible to the reader.
Styling by Dominic Apenteng